Ashish co-founded Urban Ladder with Rajiv Srivatsa, in July 2012, with the aim of making the venture India’s leading furniture and home décor destination. Today, Urban Ladder is a preferred choice for shoppers, looking for reliable furniture with great aesthetics. After his graduation from IIT-Mumbai and MBA from IIM-Bangalore, Ashish joined McKinsey & Company, as Engagement Manager, and led project teams, across banking, healthcare, and real estate clients, for over 4 years. Post that, he served India Book House, as Managing Director, and Amar Chitra Katha Media, as Chief Operating Officer, where he worked on developing a portfolio of products that used innovative technology and India-centric content. He played a key role in expanding ACK’s reach by strengthening distribution in India and key foreign markets, launching online services, and partnering with TV, film and other mass media.