A successful entrepreneur, with over 16 years of experience, Ms. Ritu Soni is working towards delivering the right solution to healthcare in India. Her journey began from being a radio jockey in Red FM and Radio One. She then went on to create brilliant advertising campaigns such as the popular Airtel jingle, ‘Har Ek Friend Zaroori Hota Hai’. And subsequently, she created her very own startup, Obino. Obino was created to construe the struggle of weight loss and important health precautions for the fast moving era. Given her understanding of the consumer market, her initiatives are aimed at enhancing the health of individuals residing in India and overseas. She has served on many motivational platforms and startups, and continues to provide assistance to TiE and many Google related startup forums to speak more about the ecosystem.